Small Business Website Development – 5 KEY Aspects

Effective web design and development is a critical component of any small business marketing strategy. Small business website development consists of compelling website design and content strategy. These will help nurture a lead from a general inquiry to a specific opportunity to a current client.

Contact us now for well built effective website for your small business. All you will need to do is sit back and RELAX!

The 5 KEY Aspects

So let us tell you about the 5 major aspects that have to be considered in small business website development.

Page Layout

key aspectsWhen designing the page layout, website navigation is the KEY. It should allow a visitor to navigate the site intuitively and quickly – finding information in the least number of clicks. The overall objective of web design is conversion – a visitor taking a desired action.

When constructing sites, it’s important to consider page width as this is vital for aligning objects and layout design. The most popular websites generally have a width close to 1024 pixels. Pages need to be designed in a manner that they look perfect not only in large screens but also in mobile devices!

Visual Outlook and Design

Good visual design on a website identifies and works for its target market. Identifying the target small business website developmentgroup and developing the website for them is the KEY! We consider the trends of your audience, your requirement – then portray your business favorably.

Our development team makes sure the website is lightweight, easily expandable and W3C compliant. Lightweight, so that search engines can easily crawl the site’s information and keywords. Our websites are easily expandable, so that you can integrate more functionality down the road with no issues

User Friendly Experience

From entry to exit – Satisfaction is the KEY. A huge consideration for us in small business website development. User experience is related to layout, clear instructions and labeling on a website.

User interaction, usefulness of website and customer perception encourage future use. An aesthetically pleasing site does not necessarily translate into a website that can be read, retained, and navigated efficiently. Our design team focuses on building websites that streamline content and feature efficient navigation—the most content with the least amount of clicks—so your brand message gets across quicker and clearer.

The TECHY aspect

Conforming to industry standards is a MUST DO in small business website development.This istechy aspect usually done via a description specifying what the element is doing.

Not conforming to standards may not make a website unusable or error prone, standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately.

Poorly-coded pages are sometimes colloquially called tag soup. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. Creating technical errors!

Reach New Heights

Once a website is developed that would certainly not be enough to bring customers to your  website.  SEO (Search Engine Optimization), SEM / PPC (Search Engine Marketing) and SMM(Social Media Marketing) are drivers of traffic to your website. To read more about these techniques check out this blog.

We will develop your website and then give you a FREE training on these marketing aspects. You can then see how your website changes into a MARKETING CENTER-PIECE! 

Design your website with us to make it an effective credibility piece that –  speaks to your ideal customer and generates new leads!


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