I’m writing this blog post to share an observation of mine about the SEO or Search Engine Optimization industry so that you will be aware of some misleading claims I sometimes see made by bogus experts offering SEO services. Today, I think companies and website owners are starting to realize the power and potential of online advertising and proper search engine optimization. If SEO is done currently for a website, making them rank higher in Search Engines like Google, Yahoo and Bing you can get a lot of traffic and in turn online marketing success for that website.
So many companies and business website owners are ready to pay handsomely to get their websites optimized for search engines. This in turn has resulted in a general trend for all in the Web design industry to claim that they do SEO along with web designing or just claim to also be web SEO specialist.
However, how true are their claims? Will there SEO really get you the desired higher ranking and the resulting traffic from Search Engines?
For example, I saw the below claim made prominently in the website of one web design company in Sri Lanka.
SEO Web design Sri Lanka team uses SEO for clients to make them appear higher in search engines such as Google with mind-blowing results on levels of traffic. As a proof search for “seo web design sri lanka” in Google, Yahoo or Bing, see where we appear !!!
To test there claim I typed there search phrase “seo web design sri lanka” into Google. I found that it was true and they were indeed ranking high in the search result page for that keyword in Google Sri Lanka results. However, using my SEO knowledge, I checked with my SEO tools and sources the search statistics for that particular keyword. What do you think I found out?
This particular search term or keyword the company supplies as proof of there SEO expertise is estimated to be searched only a paltry12 times a month in Google from Sri Lanka and 16 times a month in Google globally. With such low searches occurring a month for that search term what is the use of ranking high?
Currently in the SEO industry, ranking for a keyword search term that is searched so low is very easy. It’s not proof of your SEO expertise. I think that if you rank high in Google for a search term that is searched at-least about 1000 times a month (even that translates into only 30 searches per day!) then you can claim to be an intermediate SEO expert. However to consider a service as real SEO Experts, I would ask the company to show a search keyword term or two they rank high which has at-least a few thousand searches per month. What do you think?
Update: We get many inquiries asking us about website SEO prices in Sri Lanka. So we have written a new blog post about prices for website SEO in Sri Lanka.